This is my favorite Alex Hormozi quote of all time...

“If your business is doing under $1 million in annual revenue, I can guarantee that basically everyone on earth doesn’t know you exist.” — Alex Hormozi

Harsh? Maybe. True? Absolutely.

So, what’s the fix? Spending your time (like 4 hours a day according to Alex) solving the problem of going from obscurity to awareness. That means every single day, you dedicate real time to making your business known—no matter what.

How do you do that? Here are your options:

1. More outreach (cold or warm - hit the phones, bricks, etc.)

2. Make more content (like, a lot more)

3. Advertising (aka pay to get it done for you, better than you could have done it yourself)

But here’s the kicker: you don’t need to do all of them. Outreach (cold or warm), content, ads—just pick ONE and go all in. These each work on their own. Seriously.

If you are currently doing one and it isn’t working, it’s because you need to do MORE! That’s the secret. It’s truly that simple.

And if you’re thinking “yeah that’s true, but not for my business” or “but not for local brick-and-mortar businesses”. Let me stop you there.

Here’s why this works:

• Massive awareness = massive opportunities. People can’t buy from you if they don’t know you’re here. And unfortunately fewer people know you exist than you realize.

• You build momentum. When you focus and double down, things start to move.

• Simplicity scales. Don’t get lost in tactics. Pick, commit, execute.

Are you ready to move from “who are they?” to “I see them everywhere”? Step Out advertises local brick-and-mortar businesses to help bring in new customers. (AKA #3 from above). If you’re ready to be known, let’s talk. Fill out this form to see if you qualify to advertise with Step Out Buffalo.

-Emily Morrow

Co-founder of Step Out Media