The PSA you want *and* need...

In honor of my favorite newsletter, the Mozi Money Minute (look it up, its 🔥), we’re testing a new newsletter style today where I…drum roll... KEEP IT SHORT!

Words I like: People need to be reminded you exist.

Step Out Money Minute: Let’s get something straight: you’re bored of your own ads? Your own messaging?

Guess what? Your customers haven’t even SEEN IT YET. Yeah, you think you talk about your restaurant or shop MORE than enough online, but Amelia who lives off Elmwood doesn’t even know you exist.

She’s out here Instagram searching for date night restaurants or “something fun to do inside near me”, and you’re sitting around thinking everyone has your entire menu committed to memory.

PSA: You NEED to keep showing up, because people need to be reminded, not taught.

Your dream customer isn’t waking up today thinking about how they urgently need you. They might not need a Saturday brunch spot, karaoke night, or kids play cafe right now. But when they DO? Who do you think they’re going to look up and send to their group chat? That other business who showed up once six months ago and ghosted? No. They’re going to hit up the one that’s been consistently beating the drum, staying in their feed, staying top-of-mind.

Repetition wins.

No one’s going to know about you unless YOU MAKE THEM KNOW. That’s the real threat—not competition, not “slow season,” but your invisibility.

If you’re ready to start investing in promoting your business like you know you should, fill out this form to see if you qualify to advertise with Step Out Buffalo. We help local businesses attract new customers through the power of multi-touchpoint campaigns, consistent frequency, and our influence. We create hooky, visual, shareable promotions that highlight what makes you stand out and bring people through your door.

-Emily

Co-founder of Step Out Media

PS - Businesses when they post more than once a week.